Structure the marketing timing such that your offers come in close together. The ideal situation is having multiple Letters of Intent on the table. This allows for competitive bidding and an optimum negotiation situation.
Getting multiple offers is similar to an auction in that you can get the candidates bidding against one another. It is extremely difficult to be your own auctioneer. Use your skilled intermediary to massage the offers and enhance the bids to get the best deal for you.
Even if you don’t receive multiple offers, use your intermediary’s power of limited authority to enhance the single offer.